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MEA Journals |
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- Marketing Education Objectives and the Internet Marketing Course
Neil Granitz and Paul Hugstad, California State University, Fullerton
Among marketing educators, internet technology is viewed as one vehicle to respond to critics who charge that business schools and marketing departments within them have failed to ... read more here
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- An Exploratory Investigation of Business Practitioner Integration in the Marketing Classroom
Mark C. Hall Ph.D, Minnesota State University, Mankato and JoAnn K. Lirud, Ph.D, Central Michigan University, Mt Pleasant
This paper reports the results of an exploratory study to assesshow marketing educators integrate marketing practitioners into universit-level coursework. Educators at private and public colleges ... read more here
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- Do Client Based Projects Really Prepare Undergraduates for Careers?
Christina McCale, Instructor of Marketing, Regis University,Denver Colorado
An increasingly challenging job market magnifies the importance for students to be better prepared for the marketplace. Client-based projects have been lauded for helping students ... read more here
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Marketing Education Association PO Box 27473, Tempe AZ 85285-7473 (602)750-6735 |
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